At the start of 2025, I had the privilege of helping Ransom Solutions Executives draft an Alabama Second Chance Workforce Initiative. This initiative details not only the issue of Alabama’s statewide workforce shortage and recidivism but also proposes a solution through Employment Social Enterprises (ESE). The ESE program at Ransom has provided paid transitional employment, skills training, and support for people overcoming barriers like incarceration, addiction, or homelessness. This initiative has been sent out to Alabama legislators and local state officials.
Over the course of my senior year, I’ve had many opportunities to implement different campaigns and develop media kits for local organizations. I was particularly interested in a Non-profit called Storybook Farm located in the Opelika area. This farm helps children in the community who are facing various adversities or disadvantages. Kids struggling with emotional traumas, anxiety, learning, and physical disabilities can enroll in beneficial programs at no cost to them or their families. The farm’s six programs blend STEM and literacy with the benefits of animal therapy, nature, and hands-on learning experiences. Their mission is to give ‘childhoods back to children’ and help them overcome hardships to build a brighter future.
My media kit for Storybook Farm includes digital designs and graphics, media pitches, executive bios, and a corporate profile. I also conducted an extensive research campaign in order to analyze ways Storybook can best increase awareness and reach more children within the community.
Abbey Armbruster 