My objective and overall goal for this branding sheet was to use design elements, learned in a design class, to portray my own self-view. I aimed to reach a balance between professionalism, bold, and bright design aspects that reflect my personality. That being said, I chose to use navy blue as my basic dark. Navy is classic, clean, and strong. It pairs well with the different shades of green I used to symbolize growth, freshness, and opportunity. In terms of typography, I chose one that seemed personal and almost handwritten because to handwritten letters are more personal and heartfelt felt which is reflective of my intentionality. I also included an all-caps typography because to me, it symbolizes order and uniformity, which is something I personally value. I wanted to illustrate a consistency that reflects my dependability, but also a bright and fresh color palette that reflects my friendly personality.